Join – Consumers

How can I make Kindness contagious?

Every day is a new opportunity to be kind. One way is to use your purchasing power–the products and services you choose to buy have an impact.

Choose businesses that have THE BIG ORANGE K™

If your favourite hangouts and retailers display THE BIG ORANGE K™, you’ll know they are committed to deliberate, continuing kindness. Part of your purchases will go towards their kind actions.

And if you don’t see the Big Orange K™, let them know what they can do!


Let people know what you’ve seen

Word of mouth works. So, when you…

  • choose a Kindness product
  • buy from a Kindness retailer
  • notice kindness in action, no matter how small

…this is your time to shine on social media! Use the kindness to spread the word about the campaign.

Show Us Your Kindness.