Be a part of the K is for Kindness™ campaign

Whether you’re a business or just someone with purchasing power, you can get involved.


Kindness can’t be legislated, mandated or outdated. So set your kindest self free to do what you can do to show kindness to your world.

Joining the campaign is quick and simple. We have more kind ideas to get you thinking.


Keep an eye out for THE BIG ORANGE K™, and choose to buy with those businesses, knowing you’re investing in kindness. You can also choose to ‘pay it forward’ if that’s your thing, or purchase K is for Kindness goods or services.