About us

Mark Ricks

Feel Good Promotions ( Kindness®) The story behind the brand.

Founder Mark Ricks wants to create pathways for building strong business and community relationships. With this in mind, Mark created the Kindness® brand to create marketing promotions that have a Feel Good approach to people and products.

Be the change you want to see in the world.
– Gandhi

Feel Good Promotions aims to connect businesses, companies and organisations, through festival events, food and beverage products.

The Kindness® brand focuses on people while communicating a simple underlying message that helps to promote a kinder society.

The Kindness® brand superhero mascots Captain Kindness® and Kindness Girl® help market Kindness® in a very relatable and fun way.

Mark Ricks has worked for the Queensland Ambulance service for the past 30 years as an Ambulance paramedic. Mark is a Goodwill Ambassador for World Kindness Australia.

• Cory Ricks

  Security Officer of a large public hospital, Cory is physically strong with a calm nature. He excels at de-escalating stressful and tense situations and is very considerate of others’ feelings. He is also Captain Kindness® when off duty.

• Grace Ricks

  She is a registered nurse who loves people. Gentle by nature, Grace fills the role of Kindness Girl®.